Colby Covington, the current UFC Welterweight Champion, has been named the brand ambassador for BC.GAME, a cryptocurrency gaming platform.
This partnership highlights the intersection of sports and blockchain technology, with Covington's first collaborative event, the BC.GAME Wager Race, launching in December 2024.
BC.GAME utilizes blockchain technology to enhance user experience and engagement.
Covington joins a roster of high-profile ambassadors for BC.GAME, including music artists Jason Derulo and Lil Pump.
With a professional record of 12 wins and 3 losses, Covington is known for his exceptional wrestling skills and fighting style. He won the UFC Interim Welterweight Championship in 2018, solidifying his position as a top-tier fighter.
Covington's dynamic personality and media presence make him an ideal figure for BC.GAME as it expands its influence in the sports industry.
BC.GAME's CEO, Jack Dorset, expressed excitement about the partnership, stating that Covington's resilience and pioneering spirit align with the brand's philosophy.
The collaboration aims to deepen BC.GAME's connection with players worldwide and leverage Covington's star power to create interactive experiences and generous rewards.
This strategic alliance is expected to enhance BC.GAME's visibility and engagement in the competitive cryptocurrency gaming landscape.