Streaming services are taking advantage of the holiday season by offering significant discounts after raising prices over the summer.

Black Friday promotions have proven to be a profitable opportunity, attracting 6.9 million new sign-ups in 2023, which is an impressive 82% increase from the previous year.

Paramount Global's Paramount+ led the way by adding 1.8 million customers, while Hulu, owned by Walt Disney Co., gained 1.7 million subscribers through these promotional offers.

The increase in subscriptions highlights the intense competition among streaming platforms as they strive to retain and expand their customer base during the holiday shopping season.