Under Armour, Inc. has been given a positive rating by UBS, indicating optimism about the company's future performance.

The company specializes in creating, promoting, and distributing athletic performance apparel, footwear, and accessories for men, women, and youth.

Under Armour operates in four geographic segments: North America (including the United States and Canada), Europe, the Middle East, and Africa (EMEA), Asia-Pacific, and Latin America. In North America, the company sells its products through both wholesale and direct-to-consumer channels. In the EMEA region, Under Armour primarily relies on wholesale customers, independent distributors, e-commerce platforms, and its own Brand and Factory House stores. In Asia-Pacific, sales are conducted through distribution and wholesale partners, as well as e-commerce and physical retail locations in countries such as China, South Korea, Australia, Singapore, Malaysia, and Thailand.