Advent International and Apollo Global Management Inc. are among several buyout firms exploring the potential acquisition of Reckitt Benckiser Group Plc’s homecare assets, which are valued at over £6 billion ($7.7 billion).

Clayton Dubilier & Rice and PAI Partners are also interested in the acquisition. Discussions are in the early stages and details are confidential. Reckitt has shared information about the business with potential buyers, but some believe the valuation may be too high.

The interest from these investment firms highlights the competitive landscape surrounding Reckitt's homecare division, which is considered a valuable asset in the consumer goods market.