The recent collapse of Credit Suisse has raised concerns about the future of competition in the Swiss financial sector.

Evrard Bordier"s Perspective

Evrard Bordier, CEO of Bordier, a Geneva-based private bank, believes that the consolidation trend, exemplified by UBS"s acquisition of Credit Suisse, poses risks to the diversity and vibrancy of the Swiss banking environment.

Bordier argues that size does not necessarily equate to profitability and highlights the importance of cost discipline and cost-effective solutions.

Embracing Technology and Innovation

Bordier"s bank has embraced technology and innovation, reducing office space and adopting cloud technology.

They are also exploring the integration of artificial intelligence to enhance productivity and support investment teams.

Importance of Personalized Service

Despite the advantages of larger banks, Bordier emphasizes the importance of personalized service and tailored solutions for clients.

The downfall of Credit Suisse is seen as a loss for Switzerland, as it undermines competition and diminishes the unique characteristics that smaller banks offer.

Consolidation Risks

Bordier believes that the consolidation of financial institutions into mega-entities may lead to a homogenization of services, disadvantaging clients seeking bespoke financial solutions.

The reputation of the Swiss financial center may suffer as a result, potentially deterring clients and investors.

Strategic Positioning in Asia

Bordier"s bank has strategically positioned itself in Asia, focusing on key markets such as Singapore, Greater China, Thailand, Malaysia, and Indonesia.

They have established a partnership in Vietnam and remain open to future opportunities in Hong Kong.

Family Ownership Structure

Bordier distinguishes itself from larger competitors through its family ownership structure, which enhances trust and allows for a more agile approach to client needs.

The bank"s commitment to innovation and customized offerings positions it as a viable alternative to larger institutions.

Market Challenges and Prudent Approach

With a solid balance sheet and no debt, Bordier is well-equipped to navigate market challenges.

Their involvement in Lombard lending reflects a prudent approach to capital management.

In a changing financial landscape, Bordier"s emphasis on personalized service, innovation, and strategic partnerships is crucial for success.