UBS is strengthening its position in the Asian art market through its involvement in the ART SG fair in Singapore.
The fair, which will feature over 100 galleries from 30 countries, aims to rival Art Basel Hong Kong. UBS's sponsorship of both events highlights its dominance in the Asian art market and its commitment to cultivating a rich cultural landscape in the region.
In addition to its sponsorship, UBS is launching the "Art for All" community program. This program includes a tapestry project commemorating Singapore's independence and collaborations with local charity partner Art Outreach. These initiatives aim to engage the community and celebrate Singapore's cultural heritage.
UBS's co-head of UBS Global Wealth Management APAC and country head of UBS Singapore expressed enthusiasm for the bank's role in enhancing Singapore's cultural hub status. The upcoming ART SG fair is expected to attract a diverse audience, including art collectors, enthusiasts, and industry professionals.
UBS's efforts reflect the growing recognition of the importance of art in fostering social connections and enhancing the quality of life in urban environments.