Nike, Inc. remains a prominent player in the market for athletic footwear, apparel, and equipment. The company offers a wide range of products under well-known brands such as Nike, Jordan, and Converse.

Footwear is the main driver of the company's net sales, accounting for 68.6% of total sales, followed by apparel at 27% and sports equipment at 4.1%. Nike operates a global distribution network consisting of 1,045 stores, as well as partnerships with independent retailers and online platforms.

The largest market for Nike is North America, which contributes 41.6% of net sales, followed by Europe, the Middle East, and Africa at 26.5%, China at 14.7%, and the Asia/Pacific and Latin America regions at 13.1%. UBS has maintained a neutral rating on Nike, reflecting the company's stable position in the athletic industry amidst ongoing developments.