VPBank Prime recently celebrated its third anniversary with a music event called Prime's Night, held in conjunction with the VPBank International Marathon.
This event showcased the brand's commitment to young Vietnamese and its journey as the first financial institution tailored specifically for Millennials and Gen Z.
The event featured an opening performance with a rap song titled "Breakthrough from Today," which aimed to inspire the audience to embrace their individuality and pursue their aspirations.
The concert included popular artists such as Anh Tu and My My, who captivated the audience with their performances.
Since its launch, VPBank Prime has rapidly grown and now has 2.1 million members, primarily from the Millennial and Gen Z demographics. The brand has focused on understanding the unique needs and preferences of its young clientele and offers tailored financial solutions for various lifestyle segments.
VPBank Prime combines digital innovation with personalized service, providing a comprehensive suite of products and a user-friendly interface through its VPBank NEO application.
In addition to product development, VPBank Prime has engaged with its community through various initiatives such as talent searches, car trips, and talk show series.
The brand's commitment to innovation is evident in its digital platform, which offers exclusive privileges for Prime members and prioritizes the needs of young consumers.
Overall, VPBank Prime's dedication to understanding and meeting the needs of its members has positioned it as a leader in the financial sector, setting an example for other institutions to follow.