Adidas shares experienced a slight increase of more than 1% after receiving a positive analysis from UBS. UBS reaffirmed its Buy recommendation and adjusted the price target from €275 to €279, indicating a potential upside of 19%. This adjustment reflects the analyst's confidence in adidas' ongoing performance, as there are no indications of a slowdown in business.

UBS also highlighted that adidas is expected to achieve sales growth exceeding 10% for another quarter, which reinforces a positive outlook for the remainder of 2024 and into 2025. The company has revised its revenue growth expectations for 2024 to a high single-digit rate, up from the previous mid- to high-single-digit forecast. Furthermore, the operating profit is now anticipated to reach approximately €1.0 billion, a significant increase from the earlier estimate of around €700 million.

The positive analysis from UBS has boosted investor confidence in adidas, leading to a slight increase in the company's shares. With expectations of strong sales growth and improved revenue, adidas is well-positioned for continued success in the coming years.