MapmyIndia, a well-known digital mapping and geospatial company, has caused controversy by deciding to create a separate entity for its business-to-consumer (B2C) operations.

The announcement, made on November 29, states that the parent company, CE Info Systems, will continue to handle its business-to-business (B2B) and business-to-business-to-consumer (B2B2C) segments, while the new venture will focus on consumer technology products such as apps and navigation tools.

The current CEO, Rohan Verma, will transition to lead the new entity in March 2025.

The restructuring involves MapmyIndia investing around Rs 10 lakh for a 10 percent equity stake in the new company, with the option for an additional Rs 35 crore through Compulsorily Convertible Debentures (CCDs).

However, the market has responded negatively to the news, expressing concerns that the separation of a core business segment may disadvantage minority shareholders, who believe they are being treated unfairly in the process.