Foreign banks in Switzerland are increasing their communication efforts after the collapse of Credit Suisse.

The Association of Foreign Banks in Switzerland (AFBS) has partnered with a communications agency in Zurich to improve visibility for its member banks.

This collaboration aims to implement a comprehensive communications strategy that utilizes both traditional media and digital platforms like LinkedIn.

The director of AFBS emphasized the important role that foreign banks play in contributing to the diversity, innovation, and stability of the Swiss financial sector.

The managing partner of the communications agency stated that the goal is to position AFBS and its members as essential players in the Swiss financial landscape, highlighting their significant contributions to the country as a business hub.

This intensified communication initiative aligns with a strategic repositioning among many foreign banks following the exit of Credit Suisse.

The director noted that member banks are increasingly focusing on corporate client partnerships and utilizing their international networks to enhance their services.