Harley-Davidson, Inc. has been given a neutral rating by UBS. The company operates through three main segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS).

HDMC is responsible for designing, manufacturing, and selling motorcycles, as well as distributing parts, accessories, and apparel. The LiveWire segment focuses on electric motorcycles and related products, serving both the U.S. market and select international regions.

Harley-Davidson primarily sells its products through independent dealers, with a strong presence in various regions around the world. They have also established distribution in India through an independent dealer, offering internal combustion engine motorcycles under the Harley-Davidson brand.