Shopify Inc. is gaining ground in the e-commerce market that has traditionally been dominated by Salesforce Inc. The company is now targeting larger enterprises after establishing itself as a platform for smaller businesses.

Shopify claims to have attracted many Salesforce clients, including well-known brands like Mattel Inc., Toys R Us, and Casper. They are promoting a "mass migration" to their services. Shopify's competitive pricing for e-commerce solutions is a key part of their strategy, positioning themselves as a more affordable alternative to Salesforce. They have also highlighted their own value proposition in the ongoing rivalry between the two companies.