UBS AG has given adidas shares a "Buy" rating with a target price of 280 euros, according to analyst Zuzanna Pusz.

The recent tax and customs searches at various adidas locations were expected, as mentioned in the company's 2022 annual report.

As of the latest trading session, adidas shares increased by 0.3 percent to EUR 241.10, suggesting a potential upside of 16.13 percent compared to the target price.

Since the beginning of 2024, the stock has risen by 31.3 percent, reflecting positive market sentiment.

Investors are eagerly awaiting adidas's Q4 2024 results, which will be released on March 5, 2025.

The trading volume on XETRA has reached 141,767 shares, indicating active market participation.