Tesla is making a final push to boost vehicle sales, specifically for the Model 3 and Model Y, by offering 0% APR financing for qualified buyers who order by December 15, 2024, and take delivery by December 31, 2024.
This financing option is subsidized by Tesla and aims to attract more customers during a crucial sales period.
Qualified buyers with excellent credit can take advantage of the 0% APR financing offer.
In addition to the financing offer, Tesla is providing a $1,000 discount for buyers who use a referral code from existing Tesla owners.
Tesla has recently increased the referral code discount from $500, indicating the company's aggressive approach to stimulate sales.
Customers who complete their purchases by the end of December will also receive three months of free Supercharging and three months of complimentary Full Self Driving (FSD) capabilities.
These incentives create an attractive package for potential buyers as Tesla aims to clear inventory and meet year-end sales targets.
The impending changes to the $7,500 US electric vehicle tax credit also play a significant role in Tesla's sales strategy.
There is speculation that the incoming Republican administration may eliminate this incentive, which could impact Tesla's sales figures in 2025.
Elon Musk has projected a 20-30% growth in global sales for Tesla in 2025, driven by increased production of the Cybertruck and a refreshed Model Y.
However, the outlook for the US market appears less optimistic without the tax credit.
Tesla's sales strategy has shifted to focus on quick sales and immediate vehicle availability, reflecting the changing dynamics of the electric vehicle market.
The company is actively reaching out to potential customers through emails and text messages, offering various deals to encourage prompt purchases.
Tesla's ability to adapt its sales strategies and respond to market conditions will be crucial as it navigates these challenges in the increasingly competitive EV market.