Chinese smartphone manufacturers are increasingly focusing on incorporating artificial intelligence (AI) capabilities into their devices.
Honor, a spinoff from Huawei, recently unveiled AI features integrated into its latest Android-based Magic operating system. The AI assistant can interpret voice commands and perform tasks such as placing coffee orders and sending documents.
Honor collaborates with local tech giants like Baidu and partners with Google for international markets. The upcoming Magic 7 smartphone will be the first to feature advanced AI capabilities, with plans to roll out similar functionalities across all Honor devices.
Xiaomi is also preparing to introduce a new smartphone with AI features. Analysts suggest that enhanced AI capabilities could attract consumers considering a switch from their current devices.
Apple remains a strong player in the Chinese market, with approximately 17% of its revenue coming from the region. The introduction of advanced AI features aligns with shifting consumer preferences for devices that offer more than basic functionality.
The emphasis on AI features is likely to shape the competitive landscape further, with companies like Honor and Xiaomi positioning themselves to capture market share. Established players like Apple must navigate these challenges while addressing the unique demands of the Chinese market.
The future trajectory of the smartphone industry in China and beyond will depend on the interplay between innovation, consumer preferences, and market dynamics.