UBS has recently launched a new campaign called "Crafted for You" as an extension of its global brand campaign "Banking is our Craft." The campaign aims to resonate with clients as they consider their financial futures heading into 2025.
The "Crafted for You" campaign features vignettes shot in Tokyo and Vancouver, showcasing emotional narratives surrounding wealth planning and legacy. The campaign emphasizes the importance of storytelling in financial services and presents relatable stories that reflect common client concerns.
The stories featured in the ads are derived from real-life situations faced by clients across various regions. UBS invested significant time in the production process to ensure authenticity and align with its commitment to providing expert financial advice tailored to individual client needs.
The "Crafted for You" campaign will be adapted for various markets while maintaining a unified brand identity. It represents one of UBS's most significant brand investments in recent years and has been well-received by the target audience and UBS employees.
The campaign reflects UBS's dedication to elevating banking to an art form and its commitment to staying at the forefront of industry trends while maintaining a strong connection to its heritage.