UBS has made the decision to sell a 50% stake in Swisscard to American Express, according to reports.
This move is significant for UBS's investment portfolio and highlights the collaboration between major financial institutions.
The transaction is expected to strengthen American Express's presence in the Swiss market by utilizing Swisscard's established operations and customer base.
This partnership aligns with American Express's strategy to expand globally and diversify its offerings in the competitive financial services industry.