ING has launched a time-limited promotion to enhance customer loyalty.
Existing customers can benefit from an attractive overnight money interest rate of 3.30 percent per annum. This promotional rate is applicable to new deposits made into the Extra account until February 23, 2024, and will be effective from March 1, 2024, through August 1, 2024.
The promotion aims to address the concern of existing customers who often receive lower interest rates compared to new clients. By offering a competitive rate, ING is reinforcing its commitment to customer satisfaction.
To qualify for the promotional interest rate, customers must ensure that their deposits are new money transferred from an external bank account. Existing ING accounts and deposits made before February 2, 2024, are not eligible for the promotional rate. The promotional interest rate is available for individual and joint accounts, as well as Extra Junior accounts, up to EUR 250,000.
Customers can easily track their interest earnings through ING's online banking platform or mobile app. The promotional interest will be automatically credited to customers' accounts on December 31, 2024.
ING's promotion positions the bank favorably against its competitors, offering a significant rate for existing clients. This approach helps ING retain its customer base and attract new clients. Promotions like this are essential for maintaining customer loyalty and satisfaction in the competitive market.