Under Armour, Inc. is a leading company in the sports apparel industry, known for developing, marketing, and distributing branded sports apparel, footwear, and accessories.

The company offers a wide range of products for men, women, and youth in various global markets.

Under Armour operates in four key geographic segments: North America, Europe, Middle East and Africa (EMEA), Asia-Pacific, and Latin America.

In North America, the company uses both wholesale and direct-to-consumer channels.

In the EMEA region, Under Armour primarily relies on wholesale customers, independent distributors, e-commerce platforms, and its own Brand and Factory House stores.

In the Asia-Pacific region, including China, South Korea, and Australia, Under Armour distributes its products through partnerships and e-commerce platforms, expanding its global presence.