The landscape of green investments is being reshaped by a new generation of investors known as "sustainability natives" who have significant financial resources.
Despite recent greenwashing scandals, Giorgio Pradelli, head of the private bank EFG, believes that sustainable investing has the potential to thrive.
Pradelli recently discussed sustainable investing during a working lunch in Zurich, highlighting the increasing interest and financial power of environmentally conscious investors.
The financial sector is expected to adapt and innovate to meet the growing demand for genuine sustainable investment options.