Adidas has been given a 'Buy' rating by UBS, with a target price of 280 euros. Analyst Zuzanna Pusz believes that Adidas is well-positioned to take advantage of opportunities in the North American market, especially as Nike faces challenges.
The North American market is expected to be a key driver of growth for Adidas in the future. Pusz also stated that Adidas is her top pick in the European sector, showing confidence in the company's ability to strengthen its market presence.
This assessment was published on November 25, 2024, indicating a positive outlook for Adidas in the sportswear industry.