UBS Launches Crafted For You Campaign Showcasing Banking as a Craft

UBS Launches 'Crafted For You' Brand Campaign

UBS has recently unveiled its new international brand campaign, 'Crafted For You,' which aims to showcase the bank's expertise in wealth management and reinforce its brand identity.

The campaign, directed by Edu Grau, consists of four audio-visual segments that highlight pivotal moments in the lives of key characters and how UBS Financial Advisors guide them through these transitions. It emphasizes craftsmanship and storytelling, positioning UBS as a financial institution that goes beyond traditional banking.

The 'Crafted For You' campaign seeks to foster a positive association with the UBS brand and enhance brand awareness and familiarity. Its visual storytelling approach transcends language barriers and appeals to diverse audiences. Meticulous planning and collaboration with top-tier craftspeople were involved to ensure every detail was executed flawlessly.

Investing in Brand Awareness

The 'Crafted For You' campaign represents a significant investment in brand awareness for UBS. It aims to solidify the bank's position as a trusted partner in clients' financial journeys.

Through the campaign's four audio-visual segments, UBS showcases its expertise in wealth management and highlights how its Financial Advisors guide clients through important life transitions. The campaign's emphasis on craftsmanship and storytelling sets UBS apart from traditional banking institutions.

Appealing to Diverse Audiences

The 'Crafted For You' campaign's visual storytelling approach appeals to diverse audiences. By transcending language barriers, it effectively communicates UBS's message to a global audience.

The campaign involved meticulous planning and collaboration with top-tier craftspeople to ensure every detail was executed flawlessly. This attention to detail reinforces UBS's commitment to providing exceptional service and expertise to its clients.

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