Huawei has launched its Mate 70 series of smartphones, which run on its self-developed operating system, HarmonyOS NEXT.
The company unveiled the new devices on November 26, 2024, in Shenzhen, as it continues to face challenges from U.S. sanctions. The Mate 70 series is positioned as a competitor to Android and iOS, particularly in the Chinese market.
Huawei's transition to HarmonyOS NEXT is a strategic response to being cut off from Google's Android operating system in 2019. The company has invested in attracting developers to its ecosystem to enhance the appeal of HarmonyOS NEXT among Chinese consumers.
The Mate 70 series features advanced artificial intelligence capabilities, including innovative photo editing tools, to attract tech-savvy customers. Huawei also introduced its latest foldable smartphone, the Mate X6, as part of its strategy to showcase its technological advancements.
The company plans to roll out software upgrades for older devices to enhance user experience. The success of HarmonyOS NEXT will depend on the availability and diversity of applications within its ecosystem.
Huawei aims to establish HarmonyOS NEXT as a strong alternative to Apple's AI tools in China. Overall, Huawei's launch of the Mate 70 series and HarmonyOS NEXT represents its efforts to reclaim its position in the global smartphone market and demonstrate technological independence and innovation.