L'Oréal, a leading cosmetic group globally, recently had its price target reduced by UBS.
The company's net sales are primarily derived from skincare products (39.9%), followed by makeup (19.7%), haircare (15.4%), fragrances (12.6%), hair coloring (8.3%), and other categories (4.1%). Sales are divided into consumer cosmetics (36.9%), luxury cosmetics (36.2%), active cosmetics (15.6%), and professional products (11.3%).
Notable brands owned by L'Oréal include L'Oréal Paris, Lancôme, La Roche-Posay, and Kérastase, among others. The products are distributed through mass distribution, selective distribution, hair salons, and pharmacies.
Geographically, L'Oréal's net sales are distributed as follows: Europe (31.6%), North America (27%), North Asia (25.9%), Asia/Pacific/Middle East/Africa (8.4%), and Latin America (7.1%). The company has 37 production sites worldwide, which strengthens its global presence in the cosmetics industry.