brokerages divided on colgate palmolive's growth strategy and market performance

Colgate Palmolive (India) shares experienced a three percent increase on November 28 after the company's annual analyst meet, resulting in a 38 percent rise over the past year.

Brokerages have expressed mixed sentiments regarding the company's plans to drive volume and topline growth, despite management's optimistic outlook on growth strategies and new initiatives. The management is focused on encouraging consumers to upgrade their purchasing habits and increase per capita consumption, particularly in urban markets. Efforts include promoting the practice of brushing twice a day and enhancing awareness in rural areas through initiatives like the 'Oral Health' campaign.

Colgate aims for a balanced approach that emphasizes both volume and price growth, as urban growth slows and rural recovery plateaus. Analysts anticipate mid to high single-digit volume growth as the company works towards achieving its objectives.

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