Canva has appointed Kelly Steckelberg as its new Chief Financial Officer as the company prepares for an anticipated initial public offering (IPO).
Canva, founded in 2013, has seen its valuation fluctuate recently and is currently generating approximately $2.5 billion in annualized revenue with a user base of 220 million monthly active users.
The hiring of Steckelberg reflects Canva"s commitment to strengthening its financial strategy as it eyes the public markets. Steckelberg"s track record includes successful financial stewardship at Zoom, where she played a pivotal role in the company"s IPO in 2019.
Canva"s decision to bring in a seasoned financial leader like Steckelberg reflects a broader trend among tech firms seeking to strengthen their financial governance in anticipation of public offerings.
As Canva prepares for its IPO, the company faces the challenge of maintaining its growth trajectory while addressing the scrutiny that comes with being a publicly traded entity.
The hiring of Steckelberg is a clear indication of Canva"s strategic intent.