Toyota and Honda have consistently outperformed their competitors in the automotive market, thanks to their impressive resale values.
The success of these brands can be attributed to their disciplined pricing and production strategies, as well as their strong reputation for quality and durability. Both Toyota and Honda prioritize customer feedback to ensure that they produce vehicles that meet market demand. This approach has created a cycle of high demand and customer satisfaction, which further enhances their resale values.
In the luxury category, Lexus has also excelled. Honda, on the other hand, has been leading the mainstream segment in JD Power's residual awards. However, the changing dynamics of the auto industry may pose challenges that could impact the future performance of these brands.