Adidas has been given a "Buy" rating by UBS, with a target price of 280 euros. According to analyst Zuzanna Pusz, Adidas is well-positioned to take advantage of opportunities in the North American market, especially as Nike faces challenges.
The North American market is expected to drive significant growth for Adidas in the future. Pusz expressed strong confidence in Adidas' strategic positioning and stated that it is her preferred stock in the European sector.
This assessment, published on November 25, 2024, reflects UBS's positive outlook for Adidas in a changing market.