The CFO of Escorts Kubota has projected a growth of 8-10% in tractor industry sales during the festive season, which typically accounts for 40-45% of annual sales.

This year, the industry is expected to reach approximately 325,000 tractor sales, with a notable concentration of festivals in October leading to strong retail performance, particularly after a subdued September.

The positive sales momentum is attributed to a favorable monsoon season, which resulted in increased stocking by channel partners in September. October witnessed a surge in retail sales by over 50%, indicating a strong recovery in the market after a period of stagnation or decline earlier in the year.