Burberry has been given a Sell rating by UBS, with a target price of 410 pence, due to reports of a potential bid from Moncler.
The decline in Burberry's value over the past year has led to speculation about Moncler's interest in acquiring the company.
There are rumors circulating in the luxury goods sector about Moncler's possible move.
UBS cites Burberry's ongoing restructuring efforts and lack of a clear strategic direction as reasons for their recommendation to sell the stock.
It is advised that investors seek professional guidance before making any investment decisions.