lvmh maintains luxury goods leadership with diverse global sales strategy

LVMH Moët Hennessy Louis Vuitton SE, the leading company in luxury goods, has released a sales breakdown for its various product categories. Fashion and leather goods make up the largest portion of sales at 48.9%, featuring well-known brands like Louis Vuitton, Kenzo, and Celine.

Watches and jewelry account for 12.7% of sales, showcasing luxury names such as Bulgari and Tiffany. Perfumes and cosmetics contribute 9.6% of sales, including brands like Christian Dior and Guerlain. Wines and spirits generate 7.7% of revenue, with notable brands like Moët & Chandon and Hennessy leading the market.

Selective distribution through chains like Sephora and department stores like Le Bon Marché represents 21% of sales. By the end of 2023, LVMH plans to have a global network of 6,097 stores, with a significant presence in Asia (30.8%) and the United States (25.3%), as well as contributions from Europe, Japan, and France.

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