Ferrari's Diverse Business Model and Global Sales Breakdown Explained

Ferrari N.V., a well-known luxury sports car manufacturer, continues to receive positive sentiment from UBS. The company operates in three main sectors, with the production and sale of luxury sports cars accounting for a significant 85.8% of its sales.

Notable models include the 458 Italia, 488 GTB, and California T, among others. In addition, Ferrari generates revenue through engine manufacturing and sales, primarily associated with the Maserati brand, contributing 2.1% to its overall sales.

The geographical distribution of Ferrari's sales highlights its strong presence in the United States, which represents 25.7% of total sales. Other important markets include Europe, the Middle East, and Africa at 21.9%, and China, Hong Kong, and Taiwan at 9.8%.

The company also engages in various other activities, including sponsorships and financial services, which make up 12.1% of its revenue. Ferrari's diverse portfolio and strategic market positioning demonstrate its resilience and appeal in the luxury automotive sector.

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