neobanks lead customer satisfaction in switzerland's retail banking sector

Neon, Yuh, and Zak have emerged as the top three neobanks in Switzerland, according to the latest Consumer Bank Ranking 2024.

Neon leads with a score of 72.9, followed by Yuh at 71.5, and Zak at 64.1.

The rankings are based on customer satisfaction scores collected from current and former customers.

Raiffeisen ranks fourth with 62.9 points, while Zürcher Kantonalbank and Revolut follow in fifth and sixth places with scores of 60.8 and 59.7, respectively.

The Luzerner Kantonalbank, Berner Kantonalbank, Banque Cantonale Vaudoise, and St. Galler Kantonalbank round out the top ten.

The survey also highlights a gender disparity in neobank popularity, with men showing greater satisfaction towards these digital banks compared to women.

Among men, Neon and Yuh are the most favored, while Raiffeisen ranks third.

In contrast, women prefer Raiffeisen and Zürcher Kantonalbank, with Revolut following.

Additionally, the research indicates that individuals aged 18 to 29 still lean towards traditional banks over digital-only options, reflecting a preference for established financial institutions among younger consumers.

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