The Olma fall fair in Eastern Switzerland has recently concluded, with claims of success. However, the organization is facing a significant financial shortfall, struggling to attract interest and investment.
The head of Olma Messen, Christine Bolt, has acknowledged the dire situation and the urgent need for 20 million Swiss francs to stabilize operations. Despite securing 13 million francs, the remaining 7 million is proving difficult to obtain. Bolt has appealed to local citizens to invest in Olma shares, emphasizing their importance to the region.
The construction of the new Hall 1, a major investment, has only filled half of its capacity, raising questions about the fair's planning. Sections of Hall 1 have been taken out of service to create the illusion of a bustling environment. The decline in interest in trade fairs and external pressures, such as the impending demolition of Hall 9, add to the challenges facing Olma.
Bolt's efforts to rally community support have had mixed responses, reflecting a growing awareness of the challenges facing traditional trade fairs. The financial struggles of Olma reflect a broader trend affecting trade exhibitions worldwide, as businesses shift towards digital marketing. The future of Olma and trade fairs in Eastern Switzerland is uncertain, with discussions about the need for a fundamental rethinking of the fair's business model.
The fate of Olma will have significant repercussions for the local economy. The outcome of Olma's financial appeal will serve as a bellwether for the future of trade fairs in Switzerland and beyond, highlighting the need for adaptability and innovation in a changing economic landscape.