General Mills Inc. has recently acquired the North American unit of Whitebridge Pet Brands for $1.45 billion, expanding its presence in the pet food market. This acquisition is part of General Mills' strategic focus on diversifying its product offerings and marks its fifth entry into the pet food sector since 2018.
The Whitebridge division includes popular brands like Tiki Pets and Cloud Star, which generated approximately $325 million in U.S. sales in the past year. General Mills aims to strengthen its portfolio in response to the growing consumer demand for premium pet products.