Omnicom in Advanced Talks to Acquire Interpublic Group in Major Deal

Omnicom Group Inc. is said to be in advanced talks to acquire Interpublic Group, a move that could create the largest advertising firm globally.

This potential merger reflects a trend of consolidation within the advertising industry, bringing together two well-known names in advertising and ad buying. The implications of this merger could reshape the competitive landscape as both companies aim to strengthen their market positions in the face of ongoing industry changes.

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