The Carinthian Raiffeisen banks recently held a forum to discuss their strategic direction for the upcoming year.
The event included insights from experts at Raiffeisen Landesbank Kärnten and external keynote speakers, focusing on sales planning for 2025, economic interest rates, and the regional economic outlook.
The CEO of RLB Kärnten expressed optimism about the banks' performance and emphasized the importance of a unified market presence for future success.
The banks aim to implement a harmonized sales strategy to enhance customer satisfaction and capture additional market shares.
They also presented innovative sales strategies and a comprehensive service portfolio designed to support their sales objectives.
The forum also addressed economic challenges facing the Carinthian region, including the decline in the working-age population.
The Raiffeisen banks are positioned as crucial financing partners for projects that aim to secure essential services in the region.
The forum provided an outlook on interest rates and economic conditions, forecasting modest GDP growth for 2025.
The discussion also touched on the current landscape of the deposit business and the need for banks to tailor their strategies to align with regional and bank-specific circumstances.
The forum highlighted the importance of digitalization in the banking sector and plans for implementing digital systems and optimizing processes.
The marketing campaigns for the upcoming year will continue to emphasize authentic stories and themes of sustainability, competence, and community.
Overall, the strategic focus on customer-centricity, innovative service offerings, and digital transformation positions the Carinthian Raiffeisen banks to navigate the complexities of the financial landscape effectively.