Hugo Boss has been upgraded by UBS from "Neutral" to "Buy," with a price target increase from 41 euros to 49 euros.

Analyst Susy Tibaldi predicts a revaluation for the company in 2025, indicating that the period of declining profit estimates will soon end. This upgrade reflects a positive outlook for Hugo Boss as it manages its financial situation.

UBS's analysis of market trends and company performance supports this upgrade, demonstrating confidence in Hugo Boss's potential for recovery and growth in the near future. This change in rating may be significant for investors as it suggests a potential turnaround for the brand.