UBS has given Nike a "Neutral" rating with a price target of $73.
According to UBS Evidence Lab's tenth global survey on sportswear, there are significant short-term risks to market expectations for Nike's earnings per share. However, the survey suggests that Nike has a strong potential for recovery, thanks to the robust brand equity of Nike and Jordan. This brand strength could serve as a foundation for a potential comeback in the market.
The study, which reflects UBS's ongoing analysis of the sportswear sector, was published on December 26, 2024.