has experienced significant growth, with 275 million monthly users, a 175% increase from the previous year.
Despite this, Threads still trails behind X, which had an estimated 550 million monthly users.
While Threads is not expected to be a major revenue driver for Meta in 2025, analysts believe that advertising opportunities on the platform could contribute to overall revenue growth in the future.
Meta's family of apps has seen a year-over-year growth of 5%, slightly below analysts' expectations.
However, Threads is positioning itself as a viable alternative in the social media market, and Meta is focused on building a community that values the unique features of the app.