TUI AG, a well-known global integrated tourism group based in Germany, has received a Neutral rating from UBS.

TUI operates in three main segments: Hotels & Resorts, Cruises, and TUI Musement, catering to various travel needs across different regions. The Hotels & Resorts segment includes group-owned hotel brands and companies, while the Cruises segment features TUI Cruises, a joint venture operating under the Mein Schiff and Hapag-Lloyd Cruises brands, as well as Marella Cruises. TUI Musement focuses on providing local services at holiday destinations to enhance the overall travel experience for customers.

Geographically, TUI is divided into three regions: Northern, Central, and Western. The Northern Region covers tour operator activities and airlines in the UK, Ireland, and the Nordics. The Central Region includes tour operators and airlines in Germany, Austria, Poland, and Switzerland. The Western Region encompasses tour operators and airlines in Belgium, the Netherlands, and France. The remaining operations of the group are managed by the 'All other segments' category.