Pictet, a Swiss private bank, is expanding its presence in Asia by establishing an Asia Desk in Zurich.
This move aims to enhance the bank's service offerings for clients from North and Southeast Asia and create a more integrated approach to serving regional clients.
The new Asia Desk will be staffed by a team of experienced professionals, including Xiaodan Predoehl, who will lead the unit. The team will also include Michael R. Strasser and Olive Ma as relationship managers.
The establishment of the Asia Desk highlights Switzerland's appeal as a booking center for Asian clients, with factors such as geopolitical stability and access to European investment expertise driving this demand.
Pictet's focus on cross-generational wealth management, along with its reputation and expertise, positions the bank well in the competitive wealth management landscape in Asia.