Prada SpA saw a significant increase in sales in the third quarter, driven by strong demand for Miu Miu products, particularly the Arcadie handbags and cashmere cardigans.

The Italian fashion group reported an 18% rise in comparable retail sales, highlighting the brand's popularity among affluent consumers. While sales for the flagship Prada label only grew by 1.7%, Miu Miu experienced impressive growth, with sales more than doubling during the same period.

This performance demonstrates Miu Miu's successful strategy in attracting Gen Z shoppers and establishing itself as a key player in the competitive luxury fashion market.