LeBron James" media company, SpringHill Co., is planning to merge with Fulwell 73, a well-known Hollywood production firm that produces content for the Kardashian franchise.

This merger is aimed at strengthening their competitive position in the entertainment industry, which is currently facing challenges.

The negotiations for this deal have been ongoing for several months and are expected to be finalized by the end of the year.

In addition, a group of investors, including Nike Inc., Epic Games Inc., and Fenway Sports Group, will contribute an additional $40 million to the newly formed entity.

The specific terms of the merger have not been disclosed, but it is anticipated that this collaboration will lead to greater success for both companies in the evolving media landscape.