Aaron Keller, a finance sector veteran with over 20 years of experience, has been appointed as the new CEO of Novastone Partners, an investment advisor specializing in private equity investments.

Prior to this role, Keller led the Entrepreneurs & Executives Swiss Onshore team at Rothschild & Co and held a senior position at Credit Suisse.

In his new position, Keller will be responsible for overseeing the strategic direction and growth of Novastone Partners' private equity funds, with a focus on small and medium-sized enterprises facing succession challenges.

Novastone Partners operates within the search fund investment model, which involves backing talented managers to identify, acquire, and manage companies.

This approach aims to revitalize SMEs with succession issues by leveraging entrepreneurial skills for long-term profitability.

The search fund concept, originally developed at Harvard Business School, is gaining popularity in Europe, particularly in Switzerland, where Novastone Partners collaborates closely with Novastone Capital Advisors, a leading player in the search fund space.

Keller emphasizes the importance of this partnership as a trusted source for investors and stakeholders.