Brazilian retailers, such as Grupo Casas Bahia SA and Cia Brasileira de Distribuicao, are increasing their efforts to encourage early Black Friday shopping in anticipation of interest rate hikes. They are expanding credit options and offering more attractive deals compared to the previous year in order to stimulate consumer spending.

Retailers are focusing on locking in consumer purchases now to mitigate the impact of rising costs and tighter financial conditions expected in the coming year. By securing sales ahead of a challenging economic landscape, they aim to navigate the potential challenges and maintain a steady flow of revenue.

One strategy being employed is the expansion of credit options, allowing consumers to make purchases with more flexibility. Additionally, retailers are offering more attractive deals and discounts to entice customers to make their purchases early. These efforts are aimed at stimulating consumer spending and ensuring a positive financial outlook for the retailers in the face of potential economic difficulties.