Amazon's Prime Video will showcase an NFL game between the Las Vegas Raiders and Kansas City Chiefs on Black Friday, continuing a new holiday tradition aimed at increasing viewer engagement.

This follows last year's game, where the Miami Dolphins defeated the New York Jets 34-13, which received criticism for its lackluster performance.

The tech giant reportedly invested approximately $100 million for the broadcasting rights, highlighting its dedication to integrating sports into its streaming platform.

This Black Friday game is not just a sporting event; it represents Amazon's strategic effort to combine content with commerce, positioning itself as a significant player in the lives of millions of consumers during one of the busiest shopping days of the year.

As Amazon explores innovative ways to enhance the viewing experience, its partnership with the NFL has the potential to reshape the financial landscape for both the league and the streaming service, potentially influencing the future consumption of sports content.