The Phoenix Suns are preparing to introduce a private club called the Ra Ra Room at their arena. This exclusive club will require an annual membership fee of $15,000 and is being supported by owner Mat Ishbia.
The goal of this initiative is to enhance the fan experience for affluent supporters, and it represents a significant investment of $20 million. Ishbia has emphasized the commitment to creating a top-tier venue and has stated that no expenses will be spared in the development of this high-end dining experience.
The franchise hopes to attract wealthy fans and generate long-term revenue by establishing a premier offering.