Nithin Kamath, the CEO of Zerodha, has highlighted the brokerage firm's unique approach to customer engagement, which avoids excessive notifications and emails.

In a recent tweet, Kamath expressed frustration with the overwhelming volume of digital interruptions, noting that he keeps his phone on silent to avoid distractions. This sentiment resonates with many users who desire a more streamlined digital experience.

A user known as 'thewysetrader' praised Zerodha for its commitment to not pushing clients to trade, contrasting it with the industry's typical engagement strategies. Kamath emphasized that Zerodha's guiding principle has always been to treat customers as they would like to be treated, leading to a restrained approach in communication.

This philosophy has fostered customer trust and contributed to the firm's growth trajectory, despite potential trade-offs in business engagement.